Saturday 30 May, 2009

Tarak Mehta join hands with Salaam Bombay

Neela Telefilms comedy show -Taarak Mehta ka Ooltah Chashmah is one show that not just tickles the funny bone of the viewer, but also advocates moral values without being preachy. So, on the occasion of Anti-Tobacco Day the cast of Taarak Mehta teamed up with one of the India’s largest NGOs in tobacco control- ‘Salaam Bombay’. The cast of the show showed its full support to hold up the noble cause of “Smoke-free Mumbai”. They went all out to educate the masses that have been unfortunately caught up in this vicious circle.

Producer Asit Kumarr Modi shares, “Our endeavor has always been to provide meaningful entertainment. We have always tried to put forward social messages through our show. On the occasion of Anti -Tobacco Day, which is celebrated all over the world on 31 st May, we thought of incorporating this social awareness campaign through our medium. It was educating for us too and many people I know have decided to give up this habit post the shoot.”

Joining in the campaign will be seen Dayaben along with Tapu sena and Taarak- Anjali. They went on the streets and targeted people who were either smoking or chewing tobacco. In a very interesting and informative manner, they explained the ill-effects of passive smoking. They were quite successful in spreading the awareness among the people and encouraged them to say 'No' to Tobacco’.

Catch the action unfold only on SAB TV

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